Rekisa Google Analytics 4 Workshop

Unlock the power of data with our Rekisa Google Analytics 4 Workshop. This 4-hour live online workshop is designed for marketers, analysts, and business owners who want to master Google Analytics 4 (GA4). Learn how to set up, navigate, and utilize GA4 to gain valuable insights into your website’s performance, understand user behavior, and make data-driven decisions to optimize your digital strategy.

Key Topics Covered

1. Introduction to Google Analytics 4
   • Understanding the evolution from Universal Analytics to GA4
   • Key features and benefits of GA4
2. Setting Up GA4
   • Creating and configuring your GA4 property
   • Setting up data streams and linking GA4 with other tools
3. Navigating the GA4 Interface
   • Overview of the GA4 dashboard and reporting interface
   • Customizing reports and using advanced analysis techniques
4. Tracking User Behavior
   • Setting up events and conversions
   • Using enhanced measurement and custom events
5. Audience Segmentation and Analysis
   • Creating and analyzing audience segments
   • Using demographic and behavioral data to understand your users
6. E-commerce Tracking and Reporting
   • Setting up e-commerce tracking in GA4
   • Analyzing e-commerce performance and optimizing sales funnels
7. Cross-Platform Tracking and Integration
   • Tracking user interactions across web and mobile platforms
   • Integrating GA4 with Google Ads and other marketing tools
8. Data Privacy and Compliance
   • Understanding data privacy regulations and compliance
   • Setting up consent management and data retention settings
9. Case Studies and Practical Exercises
   • Real-world examples of businesses leveraging GA4 for insights
   • Hands-on exercises to apply GA4 to your own website
10. Interactive Q&A Session
    • Opportunity to ask questions and get personalized advice from industry experts

Benefits of Attending

• Gain a thorough understanding of Google Analytics 4
• Learn to set up and configure GA4 for your business
• Track user behavior and analyze audience segments
• Optimize your e-commerce performance with GA4 insights
• Integrate GA4 with other marketing tools for comprehensive tracking
• Ensure data privacy and compliance
• Network with like-minded professionals and industry experts
• Receive a certificate of completion and a comprehensive toolkit

Who Should Attend

• Marketers looking to enhance their analytics skills
• Business owners wanting to make data-driven decisions
• Analysts seeking to deepen their understanding of GA4
• Anyone interested in mastering Google Analytics 4

Workshop Details

• Duration: 4 hours
• Format: Live online session
• Certificate: Yes, Certificate of Completion
• Toolkits Provided: GA4 setup guides, reporting templates, and more

How to Enroll

Ready to harness the power of data with GA4? Enroll in our Rekisa Google Analytics 4 Workshop today and start making data-driven decisions to optimize your digital strategy!